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AWE

We help B2B companies
align marketing and sales.

AWE is a consulting, technology and marketing services firm. We are helping our clients with strategy, data management, content marketing, performance management and marketing automation.
B2B marketing strategies & consulting / Data & project management / Marketing automation / Marketing services

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We live in Paris, we deliver worldwide

Since 2009, we have developed a network of independant Google partner digital agencies, which enables us to localize the strategies we create for our clients. Our network is global and delivers local insights for SEO and PPC campaigns.

Consulting & Strategies for B2B marketing

As B2B marketing experts, we offer our clients a long term and personalized support.
Our consulting missions are about defining and implementing “marketing to sales” digital strategies:

• Lead generation
• Account Based Marketing (ABM)
• Content platform
• Social media B2B (as a LinkedIn API partner)
• Audits: user path and persona definition

Content marketing & content intelligence

« Content marketing », « inbound marketing »… are designated terms that describe the process in which B2B brands engage with their professional audience. We add the “data” dimension to enable our clients to measure their content efficiency and to identify new semantics universes to address.

Data

Our consulting missions are about defining and implementing “marketing to sales” digital strategies.
The basis of a marketing/sales alignment relies on the integration of different information systems: Web Analytics & CRM. Our expertise in data management enables the operational implementation of the marketing strategies we recommend.
Marketing/sales data consolidation allows a clear view of sales and financial performance, as well as marketing investments.

Marketing automation: Integration / Management / Training

AWE: first digital agency to acquire Marketo certification. Marketo is the global leader of Marketing Automation.

We integrate and run Marketo and the market leading solutions for our clients: Pardot, Eloqua, Webmecanik:

• Nurturing scenarios
• Prospects scoring
• Interfacing with clients CRM (Salesforce)

Google Analytics

We have been a Google Partner since 2010, and we are part of the annual Google Analytics Summit which takes place at Google’s HQ in Mountain View (USA). Our offer covers every part of Analytics (collection & activation): tagging plan, Google Tag Manager, goals configuration, attribution models implementation, sources contribution analysis, CRM connection and marketing automation.

Search Engine Optimization (SEO) – Organic traffic

As an expert company for SEO, we implement referencing strategies that are efficient, lasting and according to Google’s quality criteria. Google crawl analysis (Botify Partner), premium content, link building strategies adapted for B2B.

Our consultants help large companies with their global digital platforms optimization.

Landing page factory

AWE: first French company to get the American label “Marketing Experiments”. We work on your funnel conversion rate optimization: landing pages, forms, quotes, chatbot (dynamic quotes).

« Decide® »


Our sales analysis platform

We develop our own monitoring & reporting platform called “Decide” for our clients. AWE is supported by OSEO since 2010 and our R&D program received the approval of the Ministry of Research and Higher Education.

Our consultants

They trust us

What they say about us
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