We help B2B companies align marketing and sales.

AWE is a consulting, technology and marketing services firm. We are helping our clients with strategy, data management, content marketing, performance management and marketing automation.

B2B marketing strategies & consulting / Data & project management / Marketing automation / Marketing services



AWE and Inficiences Partners merge

AWE and Inficiences Partners merge and form the first consulting firm specializing in B2B marketing in France!

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AWE Fusion

White paper – Content & data: for a performing B2B marketing strategy

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Download our white paper in partnership with Google

Download our white paper in partnership with Les Echos Publishing & LinkedIn

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Leads are almost nothing

Discover our full case study “data driven lead generation” published in partnership with Algeco and Google. Results: +152% turnover generated by web leads.

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Consulting & Strategies for B2B marketing

As B2B marketing experts, we offer our clients a long term and personalized support.
Our consulting missions are about defining and implementing “marketing to sales” digital strategies:

• Lead generation
• Account Based Marketing (ABM)
• Content platform
• Social media B2B (as a LinkedIn API partner)
• Audits: user path and persona definition


Content marketing & content intelligence

« Content marketing », « inbound marketing »… are designated terms that describe the process in which B2B brands engage with their professional audience. We add the “data” dimension to enable our clients to measure their content efficiency and to identify new semantics universes to address.



Our consulting missions are about defining and implementing “marketing to sales” digital strategies.
The basis of a marketing/sales alignment relies on the integration of different information systems: Web Analytics & CRM. Our expertise in data management enables the operational implementation of the marketing strategies we recommend.
Marketing/sales data consolidation allows a clear view of sales and financial performance, as well as marketing investments.


« Decide® »

Decide.Ai is an AI library in order exploits consolidated marketing and sales data.

Decide allows you to:

• Follow any visitor on your website from first click to contract

• Score leads

• Score contents

• Measure the contribution to revenue for a each channel or campaign

• Share the web navigation data for each prospect with sales team

Marketing Perspective

Marketing automation: Integration / Management / Training

AWE: first digital agency to acquire Marketo certification. Marketo is the global leader of Marketing Automation.

We integrate and run Marketo and the market leading solutions for our clients: Pardot, Eloqua, Webmecanik:

• Nurturing scenarios
• Prospects scoring
• Interfacing with clients CRM (Salesforce)


Google Analytics

We have been a Google Partner since 2010, and we are part of the annual Google Analytics Summit which takes place at Google’s HQ in Mountain View (USA). Our offer covers every part of Analytics (collection & activation): tagging plan, Google Tag Manager, goals configuration, attribution models implementation, sources contribution analysis, CRM connection and marketing automation.


Search Engine Optimization (SEO) – Organic traffic

As an expert company for SEO, we implement referencing strategies that are efficient, lasting and according to Google’s quality criteria. Google crawl analysis (Botify Partner), premium content, link building strategies adapted for B2B.

Our consultants help large companies with their global digital platforms optimization.


Landing page factory

AWE: first French company to get the American label “Marketing Experiments”. We work on your funnel conversion rate optimization: landing pages, forms, quotes, chatbot (dynamic quotes).

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Our consultants

They trust us

Algeco, client AWE Eqiom, client AWE Legrand Essilor Sika Thales Airliquide Total Bouygues Uniper Mercer Ald Up Euler Valeo

What they say about us

We have trusted AWE since the launch of our PSA Banque finance offer in March 2013. The agency manages our campaigns on Google et nous accompagne sur la the tracking of our digital acquisition channels.

David Leclercq Manager of PSA Banque online bank activity for France and Europe
PSA Banque

We are delighted with our collaboration with the AWE team dating back to 2011. We successfully built our digital ecosystem together: content marketing strategy, lead nurturing scenarios and marketing automation.

Audrey Angeli Marketing manager Health, Mercer France / Group Marsh
Mercer Resize

AWE has been managing our prospect acquisition strategy on our main European markets since 2011. Monitoring our leads to revenue funnel in Salesforce enabled us to measure the profitability of our marketing actions & arbitrate our investments.

Marie-Alix Roussotte Communication Manager WSE

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